Don't Replace Your Agent With The Internet - Lauren Stratton Realty

Don’t Replace Your Agent With The Internet

With the influx of new technology and web based solutions, it isn’t a surprise that everything is moving fast into the era of the internet. From sites like Uber to Grubhub, we generally can pull up our phones or laptops to order what we want with ease. And with every industry being revolutionized by technology, the same methods are “attempting” to be applied to the real estate industry.

We could all agree that the simplification of the process through paperwork would be much appreciated by agents and buyers/sellers alike; but the attempt of replacing the agent by sites like Zillow and other third party resources, can lead to a snowball affect of disaster. Think about real estate being smack dab in the middle of fast food and a doctor. You can use your mobile device to quickly place your order for a $20 meal, but when it comes to getting a surgery, you’ll want to put that phone down and visit a professional. Now think of your real estate agent being in the middle of all of that. You can use your devices to look for a home, look at market data the way you look at WebMD, knowing not to take it too seriously because you need a real professional’s input, but it’s fun and gives you a general idea of what to expect. But there in lies the issue, the data online is an oversimplified version of what goes into the process of buying and selling. The same way it oversimplifies medical diseases and surgeries, you’d still expect to get a professional’s diagnosis.

Although a real estate agent isn’t quite like a doctor, the industry in it’s legalities, contracts, and processes is similar in the sense that it needs to be taken seriously. Looking for a house online and wanting to put an immediate offer on one can be exciting and fun, but the issues that require a professional’s guidance comes after the initial contract is written up and the hard work comes into place to actually make the home your own. Same for sellers, if you decide to put your home on the market and want a website that will give you an automatic offer, how do you know you’re not being taken advantage of in the price? But most importantly, how do you know you’re not being taken advantage of in other aspects of the contract? Because there is a lot more to the sale of the home then just agreeing on a number.

The next time you’re digging through public sites for homes for sale, and getting instant home valuation estimates, keep in mind that this is a simple process to give you an idea of your market. A very general idea. But after you’ve found the perfect house, or after you’ve decided that the numbers make some sense for you to sell, call your favorite real estate agent and make sure they give you a more detailed look into the market and assist you through the full process, not just the exciting first parts. Because it’s going to be in the middle of a contract when the lending is falling apart, or negotiations can’t be made on repairs and emotions are at an all time high, that you are going to wish you had put down your laptop and had an agent fighting for you by your side. Use the internet, have fun with it’s amazing resources, but don’t let it replace your agent. We aren’t in an age, just yet, where technology can do everything a professional can.

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Lauren Stratton

I'm an experienced licensed Triangle Realtor® and my knowledge of the local market, unsurpassed customer service, and eye for detail is what sets me apart. Call me today! 919.272.2629

Client Testimonials

Lauren was very attentive and seemed to handle everything with ease throughout the whole process. She went above and beyond several times for us, which we really appreciated. We're now enjoying our new home!

The Whitlocks

Lauren made the process entirely too easy. It was seamless. I would highly recommend her to anybody that I know that's even considering looking for a home because she catered to every single need that I had, and she is a sweetheart. Thank you, Lauren!

Jacob Monk

Lauren is an amazing REALTOR® and will be our go-to real estate professional if we need one again. All my family and friends will be sent to her! She was very detailed and knew a lot about the property and the surrounding area. Could not ask for a better agent! 

Douglas Kemp

Lauren was an excellent REALTOR® - we couldn't have made our purchase without her, and forever grateful for her help in finding our "forever home"!

Diane Kennedy

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